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Dateline: 29 March 2012
AxSA Factoid of the Week
23 March 2012
Consumers have been buying fewer and fewer soft drinks for the last seven years, with 2011 being the fastest annual drop of them all for soda sales, but none of the other beverage categories are suffering from the same decline. Retail sales of bottled water, for example, were up 2.9% last year, at more than $7.7 billion, while sales of coffee and its related drinks remained a market juggernaut, rising 19% for the year to produce sales of $4.52 billion. Meanwhile, the category for juices smoothies and yogurt drinks, like those made by Bolthouse Farms, shows promise, with sales through 2015 expected to grow by 4% to $1.1 billion.
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